Live On • Film/Campaign
Suicide prevention starts with real connection.
The Idea
Whatever your style or voice, practicing open and loving communication is crucial to preventing suicide.
Along with our broadcast launch, we used OOH placements to help Utahns think of people they should reach out to then and there.
We also created The Suicide Prevention Playbook, a course that anyone can take to become certified in basic suicide prevention techniques. Using the carousel feature, we were able to host entire interactive lessons on Instagram.
Art Direction: Cooper Epps, John Worthington
Copywriter: KC Sosa, Coby Gerstner
Creative Director: Phil Smallwood
Director: J. Garrett Martin
