Kanab Tourism • Rebrand/Film/Campaign
Stay here to go anywhere.
The Idea
Kanab isn't a destination. It's a launchpad to everything from national park grandeur to hidden breakfast joints. We rebranded this iconic small town to embrace what travelers use it as: the ultimate base camp of Southern Utah.
We refreshed Kanab's visual identity to appeal to "real" travelers—the people who set up camp for the long haul while they explore every nook and cranny—by making the primary logo feel like a flag that would fit right at home hanging above your cot by the campfire.
Art Director: Cooper Epps
Copywriter: KC Sosa
Group Creative Director: Phil Smallwood
Associate Creative Director: Coby Gerstner
Production Company: Bohemian Industries
