Gray Matters • Brand Launch/Campaign
Whatever you call it, talk to your teen about marijuana.
The Idea
Marijuana use is a gray area for many parents, but there's one thing that's clear: protecting their child's brain matters. This campaign brings scientific clarity to parents on both sides of the aisle to help them make healthy decisions with their children.
We created some more serious messaging targeted more directly at parents:
Art Direction: Cooper Epps, Phil Smallwood
Copywriting: KC Sosa
Creative Direction: Phil Smallwood
Motion Design: Cameron Pinegar
