Gray Matters • Brand Launch/Campaign
Whatever you call it, talk to your teen about marijuana.
The Idea
Marijuana use is a gray area for many parents, but there's one thing that's clear: protecting their child's brain matters. This campaign brings scientific clarity to parents on both sides of the aisle to help them make healthy decisions with their children.
Art Direction: Cooper Epps
Copywriting: KC Sosa
Creative Direction: Phil Smallwood
Motion Design: Cameron Pinegar
